Top Fashion Games Performance in Russia Q3 2025

In the third quarter of 2025, the top five fashion games on a unified platform in Russia displayed varied performance trends. This analysis provides a closer look at their weekly downloads, revenue, and active user statistics, as sourced from Sensor Tower.

Merge Fashion: Romance Story by Wind's Choice Tech Limited saw a notable increase in weekly revenue, peaking at $3.8K in late September. Downloads initially rose, reaching over 53K in early August, but gradually declined to around 19.8K by the end of the quarter. Active users fluctuated, starting at 153K and peaking at 204K early in September, before dropping to 118K.

Eye Color Mix from Crazy Labs had minimal revenue, with a few weeks registering small earnings. Downloads decreased from 107K to 13.8K before a resurgence in late September, finishing at 23.2K. Active users declined steadily from 402K to 201K over the quarter.

Fashion Queen: Dress Up Game by AI Games FZ reported negligible revenue throughout the quarter. Downloads peaked at 64K mid-July, then decreased to 21.9K by quarter's end. Active users peaked at 260K in late July but later settled around 126K.

Beauty Tiles: Story & Makeover from Pexix Inc. experienced a consistent weekly revenue of around $950 to $404. Downloads began at 44.6K, dipped in September, and ended at 31.6K. Active users fluctuated, peaking at 104K in August and closing at 66K.

Skincare Time: Makeover ASMR by DO VAN HUY showed minimal revenue activity. Downloads began strong at 43.8K, then decreased to 16.5K by the end of September. Active users started at 234K, peaked at 280K mid-July, and declined to 148K by mid-September.

These insights provide a snapshot of the dynamic trends within the fashion gaming sector in Russia, with further detailed analysis available through Sensor Tower.